LOGO DESIGN

Maddison Lee is an incredible dancer who has travelled around the world and trained in America, Germany and beyond. Coming home she wanted to start her own dance studio/program and share her passion for dance.

Dancing from the heart and her love for pure dance she came up with the beautiful name ‘Pure Heart’. Maddy wanted a Logo that was simple yet had something eye-catching about it.

Mixing the simpleness of lettering and a circle with the small floral details made for an eye-catching design for females (target market) as well as capturing the floral freshness that is ‘Pure Heart’ dance.